Stop eating the margin — raise the price the right way
Most owners freeze on raising prices because they don't know how much to charge or how to say it — so they eat the higher costs, quietly shrink their margin, or take on expensive debt to keep the lights on. It doesn't have to be that way. This free tool hands you the number, the email, and the answers in minutes: a new price that protects your margin, a warm announcement customers can actually accept, and a rebuttal for every pushback so you never lose your nerve at the worst moment.
How it works
What you sell, your current price, and how much your costs went up.
A recommended price that protects your margin, with the math shown.
Ready-to-send announcement, surcharge wording, and rebuttals.
What you get
You get the recommended new price with the simple math behind it, plus three ways to roll it out — absorb, split, or pass the increase through — each with the resulting price and rough margin impact so you can choose. Then a warm, confident announcement email that leads with value and gives a clear date, a short surcharge or checkout line you can add today, rebuttals to the four objections you'll hear most, and one retention move to soften the change. It turns "I know I need to charge more but I'm scared to" into a decision you can send this afternoon.
Frequently asked questions
Is it really free?
Yes — completely free and no login. Enter what you sell, your price, and your cost increase, and get the new price plus the email in seconds.
How do I raise prices without losing customers?
Lead with value, be honest about why costs rose, give a clear date, and offer a small retention move like a grandfather window. The tool writes the exact wording so the increase feels fair.
Will it write the price increase email and surcharge line?
Yes. You get a ready-to-send price increase email template, a short surcharge or checkout note, and rebuttals to the objections customers raise most.
Is this financial advice?
No — it's general pricing and communication guidance to inform your own decision, not financial, accounting, or tax advice. Always check the numbers against your own costs and margins.