Your sticker price is not your real cost
The price you pay the factory is only the start. By the time a product is sellable it has picked up import duty, freight, packaging and a stack of per-unit fees — that total is your landed cost, and it is the number your selling price actually has to beat. In 2026, with tariff schedules shifting and supplier quotes moving mid-season, a rate change of a few points can quietly turn a healthy SKU into a money-loser without your dashboard ever flashing red. This free tool rebuilds your true cost per unit and then tells you the smallest price move that keeps your margin intact.
Why tariffs make this urgent right now
When a duty rate jumps, most sellers either eat the cost and watch margin bleed, or panic-raise prices and watch volume collapse. Neither is necessary. The right answer is a number: the price that restores your target margin after platform fees — balanced against how price-sensitive your buyers are. This tool shows that number, plus a hold and a partial-raise option, each with a modeled profit so you can pick the move that actually makes you the most money.
How it works
Unit cost, duty %, freight, packaging, fees, your current price, volume and target margin.
Landed cost per unit, current margin, break-even price and three repricing scenarios — all computed in your browser, no waiting.
Optionally get an HS-code family estimate, a pricing read and a ready-to-send price-increase email.
Frequently asked questions
What is landed cost?
Landed cost is the total per-unit cost to get a product into your hands and ready to sell: supplier unit cost plus import duty or tariff, freight, packaging and any other per-unit costs. It is the real number your selling price has to beat, and it is almost always higher than the price you pay the factory.
How do I calculate the price increase I need when a tariff rises?
Add the new duty to your landed cost, then solve for the price that restores your target margin after platform fees. This tool does it instantly and also shows a break-even price and a partial-raise option, each with a modeled volume and profit impact.
Are the duty rates and HS codes here official?
No. The math uses the duty percentage you enter, and the optional AI guidance only offers an estimated HS-code family and a general duty picture for planning. Always confirm the correct HS code and duty rate with a licensed customs broker or your country's tariff schedule.
What is price elasticity and why does the tool ask for it?
Elasticity estimates how much your sales change when you change price. An elasticity of -1.5 means a 10% price rise is modeled to cut volume by about 15%. The tool uses it to project the profit of each scenario. Tune it to your own data.
Is the Landed Cost Calculator free?
Yes. It is completely free and needs no login. The full landed-cost and repricing math runs instantly in your browser; the optional AI guidance adds an HS-code estimate, a pricing read and a ready-to-send price-increase email.