What this FAQ schema generator does
This is a free, browser-based tool that builds valid FAQPage JSON-LD from the questions and answers you type. You enter each question and its answer, click generate, and copy a ready-to-paste <script type="application/ld+json"> block. It runs entirely on your device — there is no account, no API key, and your text is never sent anywhere. The output follows Schema.org's FAQPage format and escapes your content correctly so the JSON stays valid.
Why FAQ schema matters for AI search (AEO)
Buyers increasingly ask an AI assistant a question before they ever open Google, and the assistant answers in a single block — often quoting a source that laid its answer out cleanly. FAQPage markup makes your questions and answers unambiguous to machines: it tells them precisely which text is a question and which is its answer, turning each answer into a clean, quotable unit. That is exactly what answer engine optimization (AEO) is about — being the source an AI assistant can lift from. For a fully done-for-you quotable block about your brand, see our Answer Capsule tool.
A note on Google rich results — honestly
Since 2023, Google has shown FAQ rich results (the expandable questions under a search listing) only for a narrow set of authoritative government and health sites. For most sites you will not get that visual snippet anymore. We think it is still worth adding FAQPage schema because it makes your content machine-readable for the AI assistants and answer engines that are increasingly where buyers start — but we would rather tell you the truth than promise star snippets no one gets.
How to use it
Type the real questions your customers ask, and a clear answer for each. Add as many as you need.
Click generate. The tool validates your entries and builds valid FAQPage JSON-LD.
Copy the code and drop it into your page's HTML — the
<head> is tidiest. Make sure the same Q&A is visible on the page.Best practices for FAQ content
- Lead with the answer. The first sentence should answer the question directly, before any setup.
- One idea per answer. Split multi-part questions so each answer is a clean, quotable unit.
- Match the page. Only mark up questions and answers that are actually visible to visitors.
- Use real questions. Pull them from sales calls, support tickets, and what people ask an AI assistant before buying.
- Don't stuff. FAQ schema is not a place for keywords or ads — that risks a manual penalty.
Frequently asked questions
What is FAQ schema (FAQPage JSON-LD)?
FAQ schema is structured data, written in the FAQPage format, that labels a list of questions and their answers so machines can read them. You add it to a page as a small JSON-LD script. It does not change how the page looks — it just makes your Q&A explicit to search engines and AI assistants, which is why it is a core AEO tactic.
Will FAQ schema get me rich results in Google?
Mostly no. Since 2023 Google limits FAQ rich results to well-known government and health sites, so most sites no longer see the expandable snippet. FAQPage schema is still worth adding because it makes your answers machine-readable for AI assistants and answer engines, which increasingly quote clearly-structured Q&A.
Does the FAQ schema have to match visible content?
Yes. Google requires that the questions and answers in your FAQPage markup are visible to users on the page. Don't mark up hidden questions, and don't use FAQ schema for advertising or keyword stuffing — that can trigger a manual action.
Where do I put the generated code?
Paste the <script type="application/ld+json"> block anywhere inside the page's HTML. The <head> is tidiest, but just before </body> works too. If your CMS has a custom head-code or JSON-LD field, use that.
How many questions should I include?
Usually three to ten — the real questions customers ask before buying. Quality beats quantity: each answer should stand on its own, lead with the answer, and be specific enough to quote verbatim.
Is it really free, and is my data private?
Yes. Completely free, no sign-up, no API key. Everything runs in your browser, so your questions and answers are never uploaded — safe to use on unpublished or confidential content.
How is FAQ schema different from just writing an FAQ section?
A plain FAQ helps humans; FAQ schema additionally tells machines, unambiguously, which text is a question and which is its answer. The best practice is both: write a genuinely helpful FAQ and mark it up with FAQPage JSON-LD.