What is an AI Visibility Audit?
An AI visibility audit checks whether AI assistants — ChatGPT, Perplexity, Google’s AI Overviews and others — actually name and recommend your brand when your customers ask them buying questions, and diagnoses why they do or don’t. This free AI visibility audit puts your real buyer questions to an AI assistant, shows whether it surfaces your brand or a competitor instead, scores your AI visibility from 0 to 100, and returns the specific GEO/AEO fixes that make you more citable.
If AI doesn't name you, you're invisible
A growing share of buyers open ChatGPT, Perplexity, or an AI-powered search box and simply ask "what's the best tool for X?" before they ever type a keyword into Google. Whichever brands the AI names get the shortlist — everyone else gets skipped, no matter how good their website is. This free tool gives you an AI assistant's-eye view of your brand: it asks the buying questions your customers ask, reports honestly whether it would surface you or name someone else, and shows you precisely where you stand and how to fix it so AI starts recommending you.
What an AI visibility audit checks
This audit looks at the whole picture AI assistants use to decide who to recommend, not just your website. It checks whether ChatGPT, Perplexity and Google AI Overviews can identify your brand at all; whether they recommend you or name competitors when buyers ask; and the signals behind that answer — answer-first content that AI can quote, structured data (schema), clear entity signals about who you are and what you sell, and the third-party footprint of reviews, directories and mentions that AI models lean on. You get a plain-English read on each, so you know what to fix first.
How it works
Your name, your category, and optionally your site and competitors.
An AI assistant fields the questions your customers ask before they buy.
A visibility score, where you stand, and a prioritized GEO/AEO plan.
What you get
A 0–100 AI Visibility Score with a plain-English verdict, the 8–10 real buying questions your customers ask an AI assistant, an honest read on whether the AI would name you (and which competitors or alternatives it names instead), the specific reasons AI isn't recommending you — thin third-party presence, no "alternatives to" or comparison page, missing structured data, weak entity signals — plus your Top 5 fixes and a week-by-week 30-day plan to become citable. If the AI doesn't know your brand, that's the most valuable finding of all, and the audit shows you exactly how to change it.
How an AI visibility audit is different from an SEO audit
A traditional SEO audit asks whether you rank in Google’s blue links and whether your site is technically healthy. An AI visibility audit asks a different question: when an AI assistant answers your buyer in a single paragraph — with no ten blue links to scroll — does it name you? Ranking well on Google no longer guarantees you’re in that answer. So this audit weighs the wider ecosystem AI pulls from — schema, entity clarity, reviews and third-party mentions — and how quotable your content is, rather than only on-page keywords and backlinks. The two are complementary: SEO gets you ranked, an AI visibility audit gets you recommended.
Why AI visibility matters
More buyers now ask an AI assistant “what’s the best option for X?” before they ever open Google, and they act on the handful of brands it names. If AI doesn’t mention you, you’re off the shortlist — however strong your site is. And most businesses aren’t ready: in an August 2026 spot-check, we ran 17 real US local businesses through an automated AI-visibility scanner and only 5 of 17 (29%) were rated “AI-ready” — the rest were missing the basic structured-data and content signals AI looks for. See the full 17-business study for the method and data.
Turn your audit into action
Ready to act on your results? Publish an Answer Capsule so AI has a clean, quotable block about your brand, get a hands-on Audit + Fix List for $199, or have the whole thing done for you with the done-for-you AI Visibility Sprint. New to this? Start with our AI visibility audit guide.
Which AI engines this checks
The audit models the way the major AI assistants answer buying questions, so you see your brand the way a buyer would across ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Google's AI Overviews and AI Mode. Because these engines increasingly rely on the same public signals (third-party mentions, comparison and "alternatives to" pages, structured data, and clear entity signals), the fixes that make you citable in one tend to lift you across all of them.
When to run an AI visibility audit
Run one after a product launch, rebrand, or major repositioning; after a funding round or name change; before you spend on AI-search visibility; and as a lightweight quarterly check on your top buying-intent prompts. It is also the first thing to do the moment a prospect says an AI assistant recommended a competitor instead of you.
Frequently asked questions
Which AI engines does the audit check?
It reflects how the major assistants answer buying questions, including ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews and AI Mode. The same citability signals drive results across all of them.
How often should I run an AI visibility audit?
Quarterly is a good baseline, plus any time you launch, rebrand, raise funding, or hear that an AI assistant recommended a competitor. AI answers shift as your third-party footprint changes, so a periodic re-check keeps your plan current.
Can I check specific pages, not just my brand?
The audit asks your buyers' questions and returns a 0 to 100 visibility score with a prioritized fix plan. It now also includes page-level checks — how specific pages are treated by answer engines, whether they are summarized or cited — so you get both the strategic verdict and page-level detail in one place.
Is it really free?
Yes — completely free and no login. Enter your brand and category and get your visibility score and fix plan in seconds.
Does this check ChatGPT, Google AI Overviews and every AI engine live?
No. It asks one AI assistant your customers' buying questions and reports how that assistant answers based on its training knowledge at a point in time. It's an AI assistant's-eye view — not a live crawl of every engine, and not a guarantee of being recommended.
What are GEO and AEO?
Generative Engine Optimization and Answer Engine Optimization — getting your brand named and cited inside AI-generated answers, the way SEO gets you ranked in search. This audit shows where you stand and how to improve it.
What if the AI has never heard of my brand?
That's the finding, and it's the point. If AI can't name you when your customers ask, you're invisible in AI search — the audit spells out why and gives you the concrete steps to become citable.
What does an AI visibility audit include?
An AI visibility audit gives you a 0–100 AI Visibility Score with a plain-English verdict, the 8–10 real buying questions your customers ask an AI assistant, an honest read on whether the AI names you (and which competitors it names instead), the specific reasons you are not being recommended — thin third-party presence, no comparison or "alternatives to" page, missing structured data, weak entity signals — plus your Top 5 fixes and a week-by-week 30-day plan to become citable. If your Google clicks are sliding while rankings hold, that is often AI Overviews summarising you instead of sending clicks — see our guide to the August 2026 Google traffic drop.
How is an AI visibility audit different from an SEO audit?
An SEO audit checks whether you rank in Google’s search results and whether your site is technically sound. An AI visibility audit checks whether AI assistants actually name and recommend your brand when buyers ask — a different outcome that depends on schema, entity clarity, quotable answer-first content, reviews and third-party mentions, not just rankings. Think of SEO as getting ranked and an AI visibility audit as getting recommended.
Can you guarantee AI will cite my brand?
No — and be wary of anyone who promises that. AI assistants are probabilistic and change often, so no one controls whether a given answer names you on a given day. What we can do is honestly improve your odds: the audit finds the specific signals you’re missing and shows you the fixes that make AI far more likely to identify and recommend you.